Business Management Studies Sales & Marketing

What is marketing myopia?

83 Views|Posted 9 years ago

Asked by Shyam Kd

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Answered by

Nikhlesh Mathur | Guide-Level 14

9 years ago

It is a very interesting question, indeed. See, for marketing you have two large aspects. One is selling the product and the other is the customer. The customer buys a product as per his/her needs. So, any company that is marketing a product takes care of those customer needs so that they can sell t