What is services marketing mix and its components

<p>Hi.</p><p data-start="0" data-end="225">The Services Marketing Mix is an extension of the traditional marketing mix, designed specifically for services, which are intangible, perishable, inseparable, and variable.<br data-start="181" data-end="184">Instead of 4Ps, services use 7Ps.</p><h2 data-start="232" data-end="266">&nbsp;Services Marketing Mix (7Ps)</h2><h2 data-start="232" data-end="266">Product (Service)</h2><ul data-start="298" data-end="482"><li data-start="298" data-end="359"><p data-start="300" data-end="359">Refers to the service offered, not a physical product</p></li><li data-start="360" data-end="482"><p data-start="362" data-end="482">Includes features, quality, brand, and service level<br data-start="414" data-end="417">Example: Healthcare consultation, banking service, hotel stay</p></li></ul><h3 data-start="489" data-end="506">Price</h3><ul data-start="507" data-end="654"><li data-start="507" data-end="551"><p data-start="509" data-end="551">Amount the customer pays for the service</p></li><li data-start="552" data-end="654"><p data-start="554" data-end="654">Includes fees, discounts, payment terms<br data-start="593" data-end="596">Example: Doctor consultation fee, airline ticket price</p></li></ul><h3 data-start="661" data-end="678">Place</h3><ul data-start="679" data-end="803"><li data-start="679" data-end="721"><p data-start="681" data-end="721">How and where the service is delivered</p></li><li data-start="722" data-end="803"><p data-start="724" data-end="803">Can be physical or digital<br data-start="750" data-end="753">Example: Hospital location, online banking app</p></li></ul><h3 data-start="810" data-end="831">Promotion</h3><ul data-start="832" data-end="992"><li data-start="832" data-end="887"><p data-start="834" data-end="887">Communication used to inform and persuade customers</p></li><li data-start="888" data-end="992"><p data-start="890" data-end="992">Advertising, sales promotion, public relations<br data-start="936" data-end="939">Example: Hospital ads, free health check-up camps</p></li></ul><h3 data-start="999" data-end="1017">People</h3><ul data-start="1018" data-end="1182"><li data-start="1018" data-end="1073"><p data-start="1020" data-end="1073">All human elements involved in service delivery</p></li><li data-start="1074" data-end="1182"><p data-start="1076" data-end="1182">Staff behavior, skills, attitude, and training<br data-start="1122" data-end="1125">Example: Doctors, nurses, customer service executives</p></li></ul><h3 data-start="1189" data-end="1208">Process</h3><ul data-start="1209" data-end="1370"><li data-start="1209" data-end="1261"><p data-start="1211" data-end="1261">Steps and procedures used to deliver the service</p></li><li data-start="1262" data-end="1370"><p data-start="1264" data-end="1370">Ensures consistency and efficiency<br data-start="1298" data-end="1301">Example: Patient registration → diagnosis → treatment → discharge</p></li></ul><h3 data-start="1377" data-end="1406">Physical Evidence</h3><ul data-start="1407" data-end="1563"><li data-start="1407" data-end="1465"><p data-start="1409" data-end="1465">Tangible cues that help customers evaluate the service</p></li><li data-start="1466" data-end="1563"><p data-start="1468" data-end="1563">Environment, equipment, branding<br data-start="1500" data-end="1503">Example: Hospital building, uniforms, brochures, website</p></li></ul>

0 Upvotes 0 Upvotes 0 Downvotes

• • Report Abuse
• Comment