what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing

I am pursuing m.com in ksou 1st year. please anyone help me to get an answer to this question. I'm v.thankful to you for helping.

817 Views|Posted 2013-02-06 13:32:20

Asked by Pallavi.R

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Shaban | Guide-Level 11

2013-02-07 13:19:02

Hi, Test marketing is a technique used during product development to determine how people respond to a product. It can be used at many different phases of development to see whether or not the public will buy the product, how the product may need to be adjusted to make it appealing to the public,