What is the Altera Institute PGP in Applied Marketing?
The PGP in Applied Marketing is a specialist programme designed by industry practitioners from top companies like HUL, GSK, Goldmans Sachs and EY Parthenon to provide practical skills and knowledge essential to build careers in Brand, Product and Growth Marketing.
It covers key areas such as marketi
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Altera Institute offers on-campus student housing, designed to support students with safety, comfort, and convenience. Housing is operated through a specialist partner, ensuring high standards of safety, hygiene, food, and community living. Other facilities offered at Altera Institute:
- On-property ca
The courses at Altera Institute are divided into 4 terms, each building on the previous one. Tabulated below is the term-wise structure:
| Term 1 | Lays foundational knowledge |
| Term 2 | Focuses on core marketing skills |
| Term 3 | Emphasises advanced learning and mentorship |
| Term 4 | Prepares students for leadership roles and career transitions. |
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