What is the difference between digital marketing and social marketing?
Asked by Preet Desai
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2 Answers
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Hi Preet,
Social Media Marketing (SMM) is part of Digital Marketing. Basically, Digital Marketing involves - Marketing, selling or promoting products and services online and when you try to promote on social media it becomes Social Marketing. SMM is one of the many ways to do digital marketing. Marketing your product, services through social media platform is called social media marketing. -
The difference between digital marketing and social media is that social media is just one of the available channels of digital marketing. Many people believe that by engaging on social media they are doing digital marketing but this is not 100% true as there are many more components that make up a digital marketing campaign. All the best!
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