What is the difference between Marketing and International Business?

As the name suggests, marketing is more related to knowledge of marketing strategy. In this course you read about cases of selling, buying, promoting and negotiating. You do comprehensive SWOT analysis of companies/strategies of companies/different products. Much importance is given to Out-of box thinking and creative ideas. Curriculum of Marketing includes - Marketing Research, Consumer Behavior, Brand Management, Customer Relationship Management, International Marketing, Digital Marketing, Retail Management. International Business on the other hand legal, financial and economic concepts at global level. One needs to be a careful and precise researcher as different cultures of world are in consideration. One should be well versed with the geographies and market of different countries. Curriculum consists - Cross cultural management, Global procurement and supply management, International Business Law, International Business Markets, International Marketing, International Banking and Capital Markets.

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