What is the difference between mass communication and mass media?

0 441 Views | Posted 7 years ago
Asked by Rohit Shah

  • 2 Answers

  • P

    Answered by

    Pravesh Patel | Contributor-Level 7

    3 years ago
    Mass communication is the study of how people and entities relay information through mass media to large segments of the population at the same time. In other words, mass communication refers to the imparting and exchanging of information on a large scale to a wide range of people. It is usually understood to relate to the newspaper, magazine, and book publishing, as well as radio, television and film, even via the internet as these mediums are used for disseminating information, news, and advertising. Mass Media is the media/medium through which the message is spread like newspaper, magazine, radio, advertisement, video message, audio
    ...more
  • Shiksha Ask & Answer

    Answered by

    Lalit Bhandari If I agreed with you, we'd both be wrong! | Scholar-Level 16

    7 years ago
    Hi Rohit,
    Simplest defintion: Mass Media is the collection of the means that big media outlets use to distribute their media content, so basically the different types of mass media; e.g. television broadcasting, print newspaper, radio broadcasting, and so on.
    Mass communication, on the other hand, is the study on how these types work, basically, thinking about how radio or TV stations communicate their content with the consumer.
    Clearly, these two concepts are not entirely distinct from each other.
    All the best.

Get authentic answers from experts, students and alumni that you won't find anywhere else

Sign Up on Shiksha

On Shiksha, get access to

  • 63k Colleges
  • 963 Exams
  • 608k Reviews
  • -50000 Answers

Learn more about...

Share Your College Life Experience

Didn't find the answer you were looking for?

Search from Shiksha's 1 lakh+ Topics

or

Ask Current Students, Alumni & our Experts

×
×

This website uses Cookies and related technologies for the site to function correctly and securely, improve & personalise your browsing experience, analyse traffic, and support our marketing efforts and serve the Core Purpose. By continuing to browse the site, you agree to Privacy Policy and Cookie Policy.

Need guidance on career and education? Ask our experts

Characters 0/140

The Answer must contain atleast 20 characters.

Add more details

Characters 0/300

The Answer must contain atleast 20 characters.

Keep it short & simple. Type complete word. Avoid abusive language. Next

Your Question

Edit

Add relevant tags to get quick responses. Cancel Post