What is the difference between PR and corporate communication? Which one has a better scope?

Hi Bandita Wadhwa, Corporate communications are generally written communications that occur among the different departments of a company or any higher authority. Therefore for being in Public relations one needs to be comfortable in public speaking and promoting brand while corporate needs good written communication skills. Corporate Communications mainly deals with the written and, at times, oral communication that needs to be done in order to keep all the stakeholders informed of a company vision, mission and strategic objectives. It involves internal as well as external communication, depending on who needs to know what. Whereas Public Relations use the external communications prepared by Corporate Communications to generate a positive image of the company. It uses mediums like press releases, social media, public activities, presentations etc. To create public interest in the products/services rendered by a company. Many a time, Public Relations team works closely with Corporate Communications team to identify external audiences (their tears too) and prepare appropriate external communication messages and publication materials. Both have good scope int heir respective field Scope of Public Relations in India PR as an industry though has growth, there is also lack of skilled professionals, which makes the career a pool of opportunities for newcomers who have polished sof skills and experience. There are agencies popping up everywhere, because every organisation, every client who has a public profile needs to be groomed and showcased in a positive manner.

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