What is the role hierarchy in advertising agencies?

An ad agency performs the following four basic functions for its clients: Creative Functions including ad designing, copywriting, ad copy creation, message designing and graphic designing. Media Selection choosing the best media for its client in accordance with the nature of product, type of targe

There are many different ways to staff a creative agency or firm. No two agencies are the same, and almost no powerpoint chart can show the real complexities of how an organisation reports. If it did, there would be dotted lines running all over the place. There are six major departments in any adve