What is the scope in mass communication & media?

In the recent years, we have witnessed an unprecedented growth in the world of communication. Gone are the days when a short and sweet reporting could get the message across. Not only has the world of communication changed but so has the target audience. The predictions of the field doing well are high. With the increase in the number of television sets, news channels, radio stations, advertising and so much more each growing day, the field seems to be transcending into an unmatched growth and along with it the option of its pursuers to have a dynamic career. Until the advent of TV, media meant newspapers and magazines, and journalism was a public service call. With changing mores of the economy, media is now diverse in form and ownership. The rise of new media has created a whole range of new possibilities, and profiles such as Disc Jockeys or Radio Jockeys are not so unusual. A degree in mass communication opens up opportunities in Journalism, Public relations and advertising, as a career. But remember a solid command over the language is crucial for success.

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