What is the scope of communication designing?

A communication designer is responsible for creating design solutions that have a high visual impact. The role involves listening to clients and understanding their needs before making design decisions. Their designs are required for a wide variety of products and activities, such as websites, advertising, posters, computer games, books, magazines, product packaging, exhibitions and displays, corporate communications and corporate identity. A communication designer works to a brief agreed with the client, creative director or account manager. They develop creative ideas and concepts, choosing the appropriate media and style to meet the client's objectives. The work demands creativity, up-to-date knowledge of industry software and a professional approach to time, costs and deadlines. Progression from a junior designer is possible within two to three years, with the first few jobs acting as stepping stones. At this stage, developing a reputation, networking and making contacts are important. Successful designers can apply for a senior designer post after three to five years. In large design partnerships, it may be possible to achieve promotion from designer to management positions, such as studio manager or creative director. In general, career development depends on frequent job movement to widen your experience and develop your portfolio.

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