What is the scope of digital marketing in future?

Digital marketing - or, marketing in general - will soon represent a convergence of ideation, relationship management, data analytics, and technology. It's become much more difficult to dupe the informed consumer (whether B2C or B2B), so credibility and integrity are becoming increasingly important - that has nothing to do with digital, internet, web. And while digital marketing has become effectively mainstream at Global 1000 companies, it's not pervasive in the SMB market yet, so there's lots of evolution on the horizon. I expect SMBs to employ digital marketing in a much different manner than their larger brethren, and that their techniques will wreak havoc on the system. The next 5 - 20 years will be interesting in this space, certainly.

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