What is the scope of marketing management? Is it a good choice to pursue the same as I want to make my career in the event management field?

Marketing is a global phenomenon. The scope of marketing goes beyond satisfying the customers need. Marketing system should contribute to the societies overall well being and protection of the environment. Marketing management makes possible the activities and functions which are involved in the distribution of goods and services. Main player, Philip Kotler, who studied marketing management in depth, explained that Marketing management is the analysis, planning, implementation and control of programmes designed to bring about desired exchanges with target markets for the purpose of achieving organisational objectives. It depends on designing the organisations offering in terms of the target markets needs and desires and using effective pricing, communication and distribution to inform, motivate and service the market. Marketing management is associated with the developing a definite programme, after careful analysis and forecasting of the market situations and the final implementation of these plans to attain the objectives of the organisation. Today marketing management is a topic of growing interest for all organisations. The scope of Marketing is involved in different types of entities such as Goods, Services Experiences, Events, Persons, Places, Properties, Organizations, Information and Ideas. If you wish to become an event organiser, then this course is probably not your cup of tea.

0 Upvotes 0 Upvotes 1 Downvote

• • Report Abuse
• Comment