What is the scope of marketing specialization? Is PGDM in marketing a good option?

PGDM marketing is a good course to pursue and it offers good career prospects and excellent growth opportunities.The most common are corporate positions such as marketing manager, brand manager, market research analyst, and product manager. People with strong financial skills could seek a career in strategic or market related planning. Additional corporate positions such as sales manager, advertising manager, PR (Public Relations) director, and marketing communications manager are also common.In marketing or advertising agencies, numerous opportunities exist in advertising, direct marketing, and communications specialisation. Post Graduation Diploma in Digital Marketing where you are trained in understanding the digital world like FB, LinkedIn, twitter, etc. And the marketing strategies to sell an idea, product or services. You may also work as data analyst. The scope is ample if you know the trick of the trade as its fast changing and every other day, a new development happens. Google has its own online marketing challenge and course as well.

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