What is the scope of mass communication?

First of all, you should acknowledge the fact that you are determined, hard-working and creative to have studied mass communication because it cuts across all spheres of life. Whether you desire to specialise in print, broadcast, advertising, public advertising, online journalism, etc. Doesn't limit your job opportunities. Why is this so? every business that desires to succeed needs information, a good public/corporate image, publicity both on the traditional media and modern media. Organisation or business, need to market its activities to enhance more patronage and profit and above all, it needs research to further improve on its already existing success. So, I think you are lucky to study mass communication. I am glad I made a good choice and I think you should do same. Even if you choose to work privately or for the government you have a variety. So, just locate where you can excel and express yourself.

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