What is the scope of MBA in rural management?

India consists of about 650,000 villages, inhabited by about more than 60+ % of India's population and agriculture and related business contributing around half of the country's GDP. With increasing spending capacity and changing consumption patterns in rural areas consumer companies, major market segment is rural India. In order to cater for ever increasing Rural market segment BSchools have created MBA Rural Management courses to cater to needs of a rapidly transforming India. Rural management is the study of planning, organising, directing, and controlling of cooperatives, agribusiness, and allied fields. It merges the knowledge of management studies and applying it in the rural context. MBA Rural Management graduates are employed by top FMCG companies besides government organisations such as NABARD, FCI, FACT, NAFED, JAKFED, and other departments under the ministry of agriculture. Graduates are also highly valued in local, national and international cooperatives, NGOs, development organisations, and funding agencies. PGDM in rural management is the best course in this field. IRMA's programme in rural management prepares talented young managers to assume challenge-filled responsibilities in rural cooperatives and development organisations.

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Hi There are huge career scopes not only in India but also abroad. Rural managers can work in all functional areas of management, such as human resource development, project implementation, general management, finance, marketing, purchase, in all segments of rural based enterprises.

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