What is the scope of media management and how does it work? Can you suggest some good colleges to pursue MM?

<p>Media Management has become a very strong career option today because every company—whether it's a TV channel, OTT platform, advertising agency, digital startup, or even a big brand—needs people who understand both media and how to run it like a business.<br><br>The scope is genuinely wide.<br>You can work in content planning, production, advertising, marketing, social media, brand building, events, PR, analytics, or even with film and OTT companies.<br>It's a field where creativity meets strategy.<br><br>How it actually works:<br>A media manager usually plans what kind of content should be made, how much money should be spent, where it should be released, and how it can reach maximum people.<br>They coordinate with creative teams, handle schedules, talk to clients, manage budgets, and track how the content is performing.<br><br>The field keeps expanding because everything today relies on content—<br>brands, influencers, films, OTT shows, digital news, events, podcasts, everyone.<br><br>If you like a mix of creativity and management, this is a very good area.</p>

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