What is the scope of media planning and advertising streams such as PR and integrated advertising in India?
Asked by Moulish Rana
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1 Answer
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To enter the field of advertising and media planning you will have to do a course in advertising and then specialise in media planning. You could also take another route, by doing MBA and specialising in marketing. A course in economics, mathematics or statistics is often helpful. This lets a person delve into demographic and psychographic reports and to analyse data. Since a contemporary media planner has to work with electronic media models, relevant knowledge of these is essential.
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