What is the scope of strategic marketing management and communication in India?

Before answering this, need to understand what strategic marketing is and what communication is. Any marketing initiative aligned by keeping a specific goal of the organization is strategic marketing such as brand positioning, customer outreach, etc. and see the desired change in the behavior in consumer and the means used us communication. India is second largest populous country in the world and biggest market after china too. Of Facebook, or google or any company spend money in India, not because they love us because they know it's potential. Every organization need strategy to grow and marketing play pivot role same. Everybody organisation want to communicate about its products and services effectively to customers hence such strategist required and will.be huge demand for such graduates from. Institutes like IIMs, MiCA IIMC in large quantity.

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