What is the scope of strategic marketing management in India?

Hi Nupur, Marketing is concerned with the direction and scope of the long-term activities performed by the organisation that applies its resources within a changing environment to satisfy customer needs. Implied in this view of strategic marketing is the requirement to develop a strategy to cope with competitors, identify market opportunities, develop and commercialize new products and services, allocate resources among marketing activities and design. It is also essential to consider the organizations approach to new product development, in particular, its position as a technology leader or follower, the extent of innovation, the organizations cost position and pricing policy, and its relationship to customers, competitors, suppliers and partners. Also, you can explore more through - <a rel="nofollow" target="_blank" href="https://blog.imarticus.org/what-is-business-management-program/" style='word-wrap:break-word;'>https://blog.imarticus.org/what-is-business-management-program/</a> Hope this works :) Regards!

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