What is the selection criteria for BA at IILM University?

Increasingly relevant. Even if you're not in a hardcore analytics specialization, there is still exposure to Excel, research methods, digital marketing, business analytics, etc. as core courses in the curriculum that helps the students stay aligned with current industry expectations.

Yes, and that's kind of the point. Faculty usually encourage participation, even if your answer isn't perfect. Over time, even quieter students start speaking up because class discussions are part of grading in some subjects.

Quite a bit, but not like traditional exams.

You'll write:

• Reports
• Case analyses
• Project submissions

It's more structured, professional writing rather than long descriptive answers.

It's a mix of both; there's competition in terms of grades and placements, but academically, it's quite collaborative because of group work, shared notes, and discussions, so while you're technically competing, you are also constantly working together.

There's usually a mix. Some faculty give fixed topics, while others allow flexibility, especially in marketing, HR, or entrepreneurship-related subjects. When you do get freedom, most students try to pick brands or industries they're interested in, which makes the work less forced.