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What is the syllabus for B.Com retail marketing?

Asked about PSG College of Arts and Science - PSGCAS - Bachelor of Commerce (B.Com.)

0 62 Views | Posted 6 years ago
Asked by Manoj Kumar.n

  • 1 Answer

  • Hi Manoj!
    The syllabus of B.Com retail marketing generally comprises of:
    Financial Decision Making
    Business communication and creativity
    Entrepreneurship
    Principles of Marketing
    Organisation Behaviour
    Customer Insight
    Business Law
    Marketing Communication
    Retail Business
    Retail Marketing
    Retail Performance
    Strategic Marketing Management

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