What parallel courses can I pursue with an MBA Marketing for better career prospects?

Though there are a lot of courses one can pursue after or alongside an MBA, but one course that is budding in India is CSR. It has a lot of scope in India. The IICA certificate program in CSR is a 9-month program for developing trained and certified CSR professionals in the country. Registrations are open for IICA certificate program in CSR. If you can cope with both, go for it. To get the best advantage of MBA in life and career instead of doing any short courses, one should spend time in getting work experience. That is because MBA education is far more powerful when a person already knows how offices work in real world. Those who opt for MBA without any work experience are expected to have gaps in correct grasping. So, you can also do some courses before joining MBA. There are SAP courses available in marketing. You can also learn digital Marketing if it interests you.

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Master of business administration is one of the top most demanded courses nowadays. The specialization marketing is also having great demand. No company runs without marketers. Now the old concept of marketing and sales no longer exist. This is the world where E- commerce rules. A lot of new marketing trend came into existence because of this. Some are: -affiliate marketing, -social media marketing,-e-commerce marketing, -email marketing -SEO marketing. Some companies run with the help of ERP software there also online marketing rules. Some other parallel courses include: -Digital marketing - Rural marketing -Agricultural marketing -CSR enabled marketing -Retail marketing Some websites which provide free online courses are Alisons, Shaw academy, Edx, etc. There are lots of opportunities for students who are different from others in terms of skill.

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You can do certification courses while doing your MBA in marketing. The most demanded certification course deemed beneficial for MBA Marketing student is certification in digital marketing. Digital Marketing can be the best career option for an MBA graduate in marketing which would not only add value to your resume but would also help you make your career in the field of marketing i.e digital marketing. Digital marketing is one of the latest marketing techniques which can help you to promote or advertise any business using digital devices. Some important aspects of digital marketing are SEO, PPC, Social Media, Web Analytics, Affiliate Marketing, etc. Reasons for growing demand of Digital Marketing : 1) Digital media user adoption growth 2) Digital marketing spend growth 3) Talent gap for skilled digital marketing professionals 4) Rate of change in digital marketing industry 5) Growth of internet-based businesses

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Yes it is a good question because nowadays only MBA degree won't help you to get a good job with high package because of the competition. It has become more important to do some certification parallel with the MBA For marketing getting job is not that tough but if you want to get placed in good companies extra certification will definitely give you an edge. You can go with digital marketing course which will cost you 15k to 20k. Nowadays companies are mainly advertising through social media like Facebook, Twitter, YouTube etc. this course will give you a chance to learn how marketing works in this digital media and companies are also offering high salaries to this candidates. You can also pursue business analytics course although this course is little bit costly but career growth is very good in this field. This course will cost you 35k to 40k. above mentioned two course I would suggest you to do Business analytics first because analytics will help you to analyse the data, interpretation of data so that you can use this analytics in digital marketing sector. thanks.

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