What practical exposure can students get at AAFT by working on live campaigns, brand pitches, or event management projects?

<p>Hi.</p><p data-start="0" data-end="520">At AAFT (Asian Academy of Film &amp; Television), students in programs related to advertising, brand communication, public relations, and event management get substantial hands-on, real-world practical exposure that goes well beyond traditional classroom lectures. This includes work on live campaigns, brand pitches, event projects, internships and industry collaborations designed to simulate professional environments — and help build portfolios and job-ready skills.</p><p data-start="522" data-end="579">Here's what that practical exposure typically looks like:</p><h3 data-start="581" data-end="624">1. Live Projects &amp; Campaign Work</h3><ul data-start="625" data-end="1129"><li data-start="625" data-end="965"><p data-start="627" data-end="965">Students work on actual live projects where they apply classroom knowledge to real scenarios — such as developing strategic advertising campaigns, brand identities, media plans, or PR strategies. These projects simulate agency-style workflows, including conceptualization through execution.</p></li><li data-start="966" data-end="1129"><p data-start="968" data-end="1129">Assignments can involve live campaigns and portfolio-building tasks, which form a core part of assessment and learning.&nbsp;</p></li></ul><h3 data-start="1131" data-end="1183">2. Brand Pitches &amp; Client-Style Exercises</h3><ul data-start="1184" data-end="1589"><li data-start="1184" data-end="1432"><p data-start="1186" data-end="1432">The curriculum often includes exercises that mimic client pitches, where students prepare and present communication strategies, campaign ideas, or event proposals as they would in professional settings.&nbsp;</p></li><li data-start="1433" data-end="1589"><p data-start="1435" data-end="1589">Students learn presentation and pitching skills, essential for roles like brand management or account servicing.&nbsp;</p></li></ul><h3 data-start="1591" data-end="1642">3. Event Planning &amp; Management Projects</h3><ul data-start="1643" data-end="2082"><li data-start="1643" data-end="1877"><p data-start="1645" data-end="1877">Students in PR and event management courses get to plan, design and execute actual events — from conceptual framework to logistics, budgeting, promotion, execution and post-event analysis.&nbsp;</p></li><li data-start="1878" data-end="2082"><p data-start="1880" data-end="2082">This can include managing press conferences, experiential events, and live festivals, giving real exposure to stakeholder coordination and on-ground challenges.</p></li></ul><h3 data-start="2084" data-end="2131">4. Internships &amp; Industry Engagement</h3><ul data-start="2132" data-end="2541"><li data-start="2132" data-end="2379"><p data-start="2134" data-end="2379">Many courses place a strong emphasis on internships with agencies or corporate partners, where students work on authentic briefs and gain workplace experience that can lead to employment opportunities.&nbsp;</p></li><li data-start="2380" data-end="2541"><p data-start="2382" data-end="2541">These internships are often part of the curriculum, helping students bridge academic learning with professional practice.&nbsp;</p></li></ul><h3 data-start="2543" data-end="2590">5. In-House Agencies &amp; Hands-On Labs</h3><ul data-start="2591" data-end="3025"><li data-start="2591" data-end="2894"><p data-start="2593" data-end="2894">AAFT has in-house advertising and PR units, labs and studios where students can practice using industry-standard tools and workflows. This infrastructure supports hands-on experience in media production, campaign development and event conceptualization.&nbsp;</p></li><li data-start="2895" data-end="3025"><p data-start="2897" data-end="3025">Practical tasks are often conducted in labs and projects that simulate real client work.&nbsp;</p></li></ul><h3 data-start="3027" data-end="3074">6. Masterclasses &amp; Expert Mentorship</h3><ul data-start="3075" data-end="3482"><li data-start="3075" data-end="3325"><p data-start="3077" data-end="3325">Alongside project work, students benefit from masterclasses, guest sessions and mentoring by industry experts, which often include case studies from real campaigns and critique sessions on student work.</p></li><li data-start="3326" data-end="3482"><p data-start="3328" data-end="3482">These sessions help deepen practical understanding and connect students with professional trends and expectations.</p></li></ul>

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