What role does a PR play in crisis management of a firm?

The utmost function of public relations is to make its clients image in the society. A public relations company has good media relations which becomes very helpful for their clients when there arises any crisis in the firm. The PRs share the insights of the problem with the media journalist's which makes a journalist aware of the happening. A PRO (Public Relations Officer) uses his terms with journalist and holds the power to stop the news to be disseminated in the media or if the news has already been shared he/she asks the journalist to publish an apology note or write the reasons for the mis happening which helps to restore the image in the public for their client. They uses there best of skills to manipulate the situation in favour of their clients and give them the constant support they need at that time. Being a normal person you can't make a journalist aware about the crisis and can't manage to get rid of the defaming that has already been done. A PR specialist makes PR plans ready which help clients gain the image back in front of the society. Good luck.

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