What should I do- Digital Marketing or Game Developer?

Digital Marketing is an umbrella term that covers many different activities. A good digital marketing strategy will include multiple different channels to engage with your audience, including Social Media, SEO activity and others. In your question you're not comparing like for like. Stepping back, I believe what you are saying is, should I be looking for one vendor who can handle all my digital marketing or am I better dealing with separate specialist agencies? It's dependent on your needs. If you are happy to create and manage your own digital strategy, you might want to work with a set of specialist agencies, each responsible for a part of that strategy. The pros of this approach are that you may find more in-depth experience in some channels. The cons are in the additional overhead costs of dealing with multiple vendors. However, if you want someone to handle all aspects of the strategy for you, select a good digital agency. They'll be able to create an integrated approach to your digital marketing and identify the effective channels for your business to use from the plethora available. This would certainly be my preferred approach.

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