What should I do now for a bright future? I have done PGDM in marketing and have a work experience of 5 years.

Since digital marketing is the only future of marketing which is gaining so much importance that in coming near future Digital Marketing will become only Marketing In short since the demand for digital marketers are rising but due to less number of skilled person there is a huge demand supply gap. Its the best career option to be opt after pursuing your MBA. Recently, I answeredWhat is the best course after an MBA?In this post you will find benefits of digital marketing career for MBA students. Must Read!! Digital Marketing comes up with a wide variety of career option Digital Marketing is one of the latest marketing technique which help you to promote or advertise your brand using digital devices. For ex- Generating business from internet or from facebook, google adwords.

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You can go for courses like data analytics and digital marketing.

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Dear Amrit, The advice given by friend Aarushi Bhatt is correct. Most of the companies are rethinking about current marketing methodologies and thinking about digital marketing concept. The main advantages are less expensive/economical, spread beyond boundaries, etc. Nowadays, Social Media Platforms like FB, Twitter, Linkedin, etc. are very common and people spending more time on it. Digital Marketing Programs explore Social Media Marketing, Search Engine Optimization(SEO), SEM, Google Analytics, Google Adwords, Youtube Marketing, etc. There other short-term programs in marketing management which can be completed as part-time/distance mode such as Advance Diploma in Advertisement and Brand Management, Sales and Distribution Management, etc.

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