What skills should I work upon to grab an internship in a public relations/marketing company?

Some of the important skills one must consider in a Public Relations work are - Social Media Skills - Public Relations practitioners should have knowledge about various social media channels currently in use. As different channels have varying impact on the public and people you are appealing. There is a different strategy when using different platforms. A good PR person not only constrained with the platform of use but how to use each platform to its the fullest potential. Research Skills - One needs to work with numerous kinds of clients in a wide variety of fields. To serve each client well, the person must be able to come up to speed on the clients brand, industry, and market very quickly. International Perspective - One must have the ability to think from others frame of mind. Individual need to develop international and multicultural perspective, recognizing that not all people think in the same ways. Cultural symbols and icons vary. Tastes vary. A message that works well for one group of people might alter for another. A good PR person appreciates and rationalize these differences and can research different audiences as needed. Ability to converse in multiple languages is an advantage. Time Management - Public relations specialists must be able to handle multiple clients and assignments, all of whom expect to be considered important. Mastering deadlines and prioritizing tasks is a must. Its a fast-paced, multifaceted job, and no one has time to lose paperwork or mix up names.

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Skills that one should work upon to grab an internship in a public relations/marketing company are to be seen from two perspectives. As the question itself mentions the two- Public Relations and the other is Marketing. Marketing is made of promotions for sales. Whereas, Public Relations or PR is seen as liaisoning and connecting with the stakeholders which may not just be a marketing. There has always been a difference between PR and Marketing so I can not reply in one tone to the two questions. Let's take an Internship in Public Relations and treat the internship as a job prospect as well. PR is a skill which carries multiple aspects of Language Skills, Courtesy, Interpersonal Skills, Smartness in Communication, Problem Solving as well as Crisis Communication etc. Marketing, on the other hand, is focused more on generating sales of the product. One must be good at innovation in ideas and strategies development. One must be an outgoing person with excellent communication as persuasive skills. So, take communication skills, problem solving, crisis communication, interpersonal communication, leadership, negotiation skills and courtesy are to be seen as the essentials for a job or even internship in the field of Public Speaking/Marketing company.

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Aspiring PR practitioners must complete a Bachelor's degree in public relations, communication, journalism, or some other related degree track. Training is usually on the job, although professional organizations offer additional training opportunities. No certification is required, but optional certifications exist and will help you stand out in a competitive field. Core Public Relations Skills: -Writing Skills -Social Media Skills -Research Skills -International Perspective -Time Management -Creative Thinking You can use this list to get an idea of whether a career in PR might be for you. Does the list of skills sound like you? You can also use the list to get a sense of what employers are looking for, although individual job requirements can vary a lot. Some personal attributes that a PR professional must possess to get an internship easily in the industry are as follows: Creativity Flexibility Initiative Interaction Motivation Organisation Reliability Self Direction Team Player Timeliness Time Management.

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