What subjects are taught in the BBA programme at Ajeenkya DY Patil University Seamedu?
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1 Answer
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BBA curriculum covers a wide range of business topics, including Principles of Management, Business Economics, Financial Management, Digital Marketing, Cybersecurity, and Strategic HR. It also includes skill-based courses like Excel for Business, Communication, AI in Marketing, and Personal Selling. Electives and projects provide industry exposure and help students gain real-world experience in their chosen specialisation.
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