What will students learn in the Digital Marketing course offered by SkillVertex?

<p dir="ltr">SkillVertex offers a 6-module long Digital Marketing course for students. The following curriculum is followed in this course:&nbsp;<br><strong><br></strong></p><div dir="ltr" align="left"><table><colgroup><col width="260"><col width="341"></colgroup><tbody><tr><td><p dir="ltr"><strong>Module</strong></p></td><td><p dir="ltr"><strong>Topics</strong></p></td></tr><tr><td><p dir="ltr">Marketing 101</p></td><td><ul><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Introduction to Marketing and Digital Marketing</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Offline and Online Marketing Channels</p></li></ul></td></tr><tr><td><p dir="ltr">Marketing Prerequisites</p></td><td><ul><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">What are websites and types of websites? </p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Application and types of mobile applications</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Types of products</p></li></ul></td></tr><tr><td><p dir="ltr">Digital Marketing Performance Metrics</p></td><td><ul><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Impression, Reach, and Frequency</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Click, CTR, Conversions</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">CPC and CTR</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Engagement Rate</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Organic and Inorganic Marketing</p></li></ul></td></tr><tr><td><p dir="ltr">Search Engine Optimization</p></td><td><ul><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">On-Page SEO Checklist</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Off-Page SEO Checklist</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">BSEO toolkit</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">How to do keyword research</p></li></ul></td></tr><tr><td><p dir="ltr">Social Media Marketing</p></td><td><ul><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Introduction to Social Media</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Types of Social Media Marketing</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Social Media Marketing Case Studies</p></li></ul></td></tr><tr><td><p dir="ltr">Paid Search Marketing</p></td><td><ul><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Introduction to PPC and AdWords</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Types of Google Ads</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">How to Setup Google Ad</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">A Quick Glimpse of Google Analytics</p></li></ul></td></tr></tbody></table></div>

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