What will students learn in the Digital Marketing course offered by SkillVertex?

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a year ago

SkillVertex offers a 6-module long Digital Marketing course for students. The following curriculum is followed in this course:

Module	Topics
Marketing 101	Introduction to Marketing and Digital Marketing Offline and Online Marketing Channels
Marketing Prerequisites	What are websites and types of websites? Application and types of mobile applications Types of products
Digital Marketing Performance Metrics	Impression, Reach, and Frequency Click, CTR, Conversions CPC and CTR Engagement Rate Organic and Inorganic Marketing
Search Engine Optimization	On-Page SEO Checklist Off-Page SEO Checklist BSEO toolkit How to do keyword research
Social Media Marketing	Introduction to Social Media Types of Social Media Marketing Social Media Marketing Case Studies
Paid Search Marketing	Introduction to PPC and AdWords Types of Google Ads How to Setup Google Ad A Quick Glimpse of Google Analytics

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