Which are the BBA specialisations offered at LPU?
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LPU offers a wide range of BBA specializations, catering to diverse career interests. Some of the key specializations include:
- General Management – Focuses on foundational business principles and management practices.
- Marketing – Emphasizes strategies, consumer behavior, and market research.
- Finance – Covers financial management, accounting, and investment strategies.
- Human Resource Management – Deals with workforce management, recruitment, and employee development.
- International Business – Focuses on global trade, cross-cultural management, and international markets.
- Supply Chain Management – Offers insights into logistics, oper
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LPU offers various specializations within its Bachelor of Business Administration (BBA) program. Students can choose from specializations such as General Management, which covers core business skills, and Finance, focusing on financial analysis and accounting. Marketing is another popular choice, with an emphasis on strategies and consumer behavior. Human Resource Management teaches skills in recruitment and organizational development, while International Business explores global trade and cross-cultural management. Entrepreneurship is aimed at those interested in starting and managing businesses, and Logistics and Supply Chain Ma
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Lovely Professional University (LPU) offers a diverse range of specializations within its Bachelor of Business Administration (BBA) program. Here are some of the key specializations available:
General Management: Equipping students with a broad understanding of core business principles and strategic decision-making.
Finance: Focusing on financial planning, investment strategies, and corporate accounting.
Marketing: Emphasizing consumer behavior, branding, and innovative marketing strategies.
Human Resource Management: Teaching skills in recruitment, organizational development, and employee management.
International Business: Exploring globa
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BBA and BBA (Hons) are three-year courses each. LPU offers BBA in seven specialisations. Check below the BBA specialisations offered at LPU:
LPU BBA Specialisations General (including International Credit Transfer Option) Information Technology Tourism & Hospitality Airline & Aiport Management International Business Financial Markets Business Analytics - -
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