Which are the BBA specialisations offered at LPU?
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LPU offers a wide range of BBA specializations, catering to diverse career interests. Some of the key specializations include:
- General Management – Focuses on foundational business principles and management practices.
- Marketing – Emphasizes strategies, consumer behavior, and market research.
- Finance – Covers financial management, accounting, and investment strategies.
- Human Resource Management – Deals with workforce management, recruitment, and employee development.
- International Business – Focuses on global trade, cross-cultural management, and international markets.
- Supply Chain Management – Offers insights into logistics, oper
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Hello
LPU offers various specializations within its Bachelor of Business Administration (BBA) program. Students can choose from specializations such as General Management, which covers core business skills, and Finance, focusing on financial analysis and accounting. Marketing is another popular choice, with an emphasis on strategies and consumer behavior. Human Resource Management teaches skills in recruitment and organizational development, while International Business explores global trade and cross-cultural management. Entrepreneurship is aimed at those interested in starting and managing businesses, and Logistics and Supply Chain Ma
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Lovely Professional University (LPU) offers a diverse range of specializations within its Bachelor of Business Administration (BBA) program. Here are some of the key specializations available:
General Management: Equipping students with a broad understanding of core business principles and strategic decision-making.
Finance: Focusing on financial planning, investment strategies, and corporate accounting.
Marketing: Emphasizing consumer behavior, branding, and innovative marketing strategies.
Human Resource Management: Teaching skills in recruitment, organizational development, and employee management.
International Business: Exploring globa
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BBA and BBA (Hons) are three-year courses each. LPU offers BBA in seven specialisations. Check below the BBA specialisations offered at LPU:
LPU BBA Specialisations General (including International Credit Transfer Option) Information Technology Tourism & Hospitality Airline & Aiport Management International Business Financial Markets Business Analytics - -
Similar Questions for you
LPU direct admissions are not possible for many courses. Students who wish to get admission must follow the application process given below:
- Register yourself
- Appear for the LPUNEST exam.
- Once the results are announced, you have to choose a course
- Take part in the counselling session and seat allotment.
- Perform well in the interview round.
- Fill the admission form and pay INR 10,000 initially.
- Submit all the necessary documents and pay the remaining fee.
LPU gives Apartments Style Housing facilities to students. There is Indoor Stadium Facility available in the college. There is also InHouse Laundry facility, mess facility, and various other facilities available for students and teachers. The hostels at LPU have 24/7 security and surveillance, ensuring the safety and security of students.
LPU does provide scholarships, and to be honest, that's one of the positive aspects of the university. Many students end up receiving some kind of fee assistance because they have a variety of scholarship alternatives depending on LPUNEST performance, academic background, sports, cultural accomplishments, and even unique categories. Many of my classmates received scholarships at the time of entry, and some went on to receive performance-based incentives in the future. In general, LPU seeks to increase access to high-quality education by rewarding students who demonstrate academic or other aptitude.
The recruiting list at Lovely Professional University is genuinely quite robust and continues to expand annually. The campus is frequently visited by major tech companies including Microsoft, Amazon, Google, IBM, Accenture, Capgemini, Cognizant, TCS, Infosys, and Wipro. Companies like Deloitte, KPMG, Bosch, and HDFC Bank hire from LPU in addition to IT behemoths. The best thing is that placements at LPU feel very inclusive and realistic for students because possibilities aren't restricted to just one field; engineering, management, analytics, design, and more all receive respectable exposure.
LPU placements are good. Over the years, there has been a constant rise in the max package given to students. The max. package given to students during LPU placements for 2025 stood at INR 2.5 crore per annum & the second max. package stood at INR 1.03 crore per annum. Both packages were offered to the students of BTech Robotics & Automation batch 2025. The average salary offered to the top 25% students stood at INR 10.23 LPA. More than 2,225 recruiters visited the LPU campus and offered over 6,000 job to the students. The top recruiters include CISCO, TCS, Capg
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