Which are the best books for the preparation of UGC NET Mass Communication exam?

<p>Check out the below books that will help to crack UGC NET Mass Communication exam:</p><ul><li>Mass Communication in India by Keval J Kumar</li><li>Mass Media and Research: An introduction by Roger Wimmer and Joseph R Dominick</li><li>Advertising by Dr Ruchi Gupta</li><li>International Communication: Contemporary Issues and Trends in Global Information</li><li>NTA UGC NET Mass Communication and Journalism Paper II and III by Ashok Mehta.</li></ul>

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The best books that candidates can refer to for the preparation of the UGC NET (University Grants Commission National Eligibility Test) exam in Mass Communication: a) UGC NET/SET (JRF &amp; LS) Mass Communication &amp; Journalism Paper II &amp; III by Arihant Experts b) Trueman's UGC NET Mass Communication and Journalism by S. Garg and A. Garg c) UGC NET/SET (JRF &amp; LS) Mass Communication &amp; Journalism Paper II by Sanjay Gupta and Ruchi Gupta d) UGC NET Mass Communication and Journalism by Dr. M. Arora and Dr. M. Saxena e) NTA UGC NET Mass Communication and Journalism Paper II &amp; III by Ashok Mehta Apart from the above-mentioned books, candidates can also refer to the standard textbooks for Mass Communication such as &quot;Mass Communication: Theory and Practice&quot; by Denis McQuail, &quot;Communication Research: Techniques, Methods and Applications&quot; by S. Kumar and R. Kaur, &quot;Media Studies: An Introduction&quot; by Paul Long and Tim Wall, &quot;Theories of Communication Networks&quot; by Peter R. Monge and Noshir S. Contractor, and &quot;Media Effects Research: A Basic Overview&quot; by Glenn G. Sparks.

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