Which are the best-emerging startups in fashion technology? What makes them so popular?

Here are top six fashion startups in India that have established their niche in the fashion world. 1) Voonik works on a lean business model and with zero inventory and fulfillment centers. The e-commerce startup claims to showcase over 15 Lacs products from 15,000 registered retail stores. A recent report revealed that the firm has accrued an annual gross merchandise volume of over $80 million. 2) BlueStone is currently the number-one online jewellery destination that aims at revolutionizing the jewellery shopping experience. BlueStone has immense scope due to the high value of the products and a dearth of larger players in the same niche. With an average order size of INR 25,000 and a larger design selection than any player in the market, BlueStone is on its way to establishing itself prominently in the online fashion jewellery category. 3) Roposo specializes in fashion categories like apparels, footwear, accessories, and lingerie. The three co-founders, They started Giveter.com, an online gifting portal, This site offered them insights into the fashion preferences of modern women. Consequently, they realized that women had to surf multiple websites to meet their fashion requirements. This discovery led them to launch Roposo that is positioned as a democratic fashion platform for women. On this portal, women can share their style stories, and curate and discover new trends. Today, Roposo enjoys over 2 Lacs posts per month from more than 12.5 Lacs subscribers, which include Bollywood actors, sports icons, and famous fashion designers. 4) LimeRoad: The business model they follow benefits all those involved - the customer gets a chance to exhibit his/her creativity and wins reward points, and the vendors end up selling more than one product as a part of 'the look 85 percent of LimeRoad's gross merchandise value comes from organic traffic and the rest is dependant on paid marketing efforts. 5) Craftsvilla this Mumbai-based startup is India's largest online marketplace for ethnic fashion products. Craftsvilla now offers over 4 million products in the category of clothing, footwear, handicrafts, and jewellery by over 25,000 artisans and designers across India. 6) Flyrobe Presently, there is a massive latent demand for premium designer brands like Sabyasachi, Ritu Kumar, Armani, Hugo Boss, and Calvin Klein. Flyrobe offers its customer easy access to these first-rate brands and hence, is the most loved fashion rental platform in Ind

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These 10 fashion startups are just the tip of the iceberg as dozens of new fashion startups are emerging this year. 1. Cuyana The idea of Cuyana is to embellish upon the Lean Closet Movement, meaning that clothing items are bought for a purpose and with the intention of being worn frequently rather than making purchases just for special occasions. 2. Nineteenth Amendment Those that like early access to new fashions will be fans of Nineteenth Amendment. This brand allows designers that are breaking into the fashion industry and those that are not well-known to reach the masses in a different way. Independent designers can offer collections for sale in limited production numbers (pre-production access) to items before mass production begins. 3. Electroloom With 3D printing gaining industry attention, it was only a matter of time before it became part of the fashion industry. Electroloom makes 3D seamless fabrics. This will allow clothing designers and manufacturers to complete on-site orders for custom-made clothing. Electroloom will stay focused in the textile industry for use in making clothing before branching off into other industries. 4. Daniel Christian Tang Three founders came together to form Daniel Christian Tang. This startup re-invents jewellery using 3D printing. Each piece of jewellery is considered to be a wearable piece of art. The designs can be more intricate and customized. Using inspiration from the arts, architecture, and fashion, timeless pieces of jewellery can be re-imagined to fit modern preferences. 5. Ellison Eyewear The rising costs of fashionable eyewear is what led Ellison Eyewear founder Aristotle Loumis to develop a more affordable product. On a trip to Greece, Loumis began working on ways to create fashionable eyewear that helps communities, is affordable for most of society, and is comfortable to wear. Part of his vision was to design classic styles with modern twists to fit today's society.

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