Which are the popular books for Advertising & Public Relations?
Asked by Mohit Datta
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1 Answer
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Here are some recommended books for MA in Advertising & Public Relations students they can read along with their regular syllabus:
- Crystallizing Public Opinion by Edward Bernays.
- Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising by Ryan Holiday.
- Primer of Public Relations research by Don W. Stacks.
- All Marketers tell stories by Seth Godin.
- The New Rules of Marketing and PR by David Meerman Scott.
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