Which book should I refer to prepare for IIMC entrance for PR and advertising?
I'm doing English hons from DU & planning to pursue a career in public relations.
Asked by harshit bhatt
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1 Answer
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No specified text books. Only you need to keep update yourself with the current affairs and general knowledge. READ NEWSPAPER DAILY. Try some magazines like Frontline, India today, Outlook and get regular with them as they have the complete detailed, analyzed reports by the experts. Usually newspaper doesn't have that much time to do a brief research on a topic and print it by the next day. Apart from that you can purchase a latest edition of 'MASS COMMUNICATION IN INDIA' BY KEVAL J. KUMAR which will help you to revise the basic concepts and terminologies of this course. For the good update of your current affairs visit this site for a...more
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