Which books shall I use to prepare for IIMC, Delhi for advertising and PR entrance exam?
Asked by vrishali lal
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2 Answers
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Read these books:
1. Encyclopedia of Advertising and Public Relations.
2. Any book related to Journalism and Mass Communication. I recommend Arihant but the book has wrong answer keys.
3. Brand Equity supplement, comes in The Economic Times every Friday (I think)
4. Vir Bala Aggarwal
5. Book on public relations by Cutlip
6. General English and General Awareness. -
Hi Vrishali,
Tips for preparation:
The applicant should required to do lots of hard work.
You should read newspapers, magazines, editorials and articles related to current affairs.
You should also watch T.V. news channels, discussions on current affairs, interviews of famous personalities and advertisements.
You can also use various reference books and sample tests available in market to prepare for IIMC test.
You can also join various coaching centres to prepare for IIMC test for admission to post graduate diploma courses in Journalism (English), Journalism (Hindi), Radio and Television Journalism, Advertising and Public Relations and Jou...more
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