Which books shall I use to prepare for IIMC, Delhi for advertising and PR entrance exam?
822 Views|Posted 8 years ago
Asked by Vrishali Lal
2 Answers
H
Answered by
7 years ago
Read these books:
1. Encyclopedia of Advertising and Public Relations.
2. Any book related to Journalism and Mass Communication. I recommend Arihant but the book has wrong answer keys.
3. Brand Equity supplement, comes in The Economic Times every Friday (I think)
4. Vir Bala Aggarwal
5. Book on p
Upvote 
Answered by
8 years ago
Hi Vrishali,
Tips for preparation:
The applicant should required to do lots of hard work.
You should read newspapers, magazines, editorials and articles related to current affairs.
You should also watch T.V. news channels, discussions on current affairs, interviews of famous personalities and ad
Upvote 1 Comment
V
8 years ago
I would like to know the book which will help me to prepare for advertising and PR.
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