Which field in marketing has better career prospects?
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2 Answers
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With such a tight job market, I don't see you competing for just any type of marketing position, including public relations, which requires a special skill set of knowing how to work with the media and oftentimes requires the practitioner to produce work similar to a journalist's. Advertising might be your best option because this discipline accepts a broader range of majors into its ranks. If you pursue the advertising route, you need to leverage your knowledge of historyJoining the American Marketing Association also would be a good idea. AMA membership would give you an appropriate organization to list on your résumé and give you...more
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