Which is a better choice: an MBA in Marketing or an MBA in International Business?

If you are looking to pursue an MBA in India, you might be wondering which specialisation to choose. While both marketing and international business are popular choices, Statistics suggest that marketing might be the better option for you. According to the Graduate Management Admission Council (GMAC), one in four MBA students in India choose marketing as their specialisation. This is not surprising since marketing is an essential function for businesses to survive in the competitive market today. As the world moves towards digitalization, the demand for marketing professionals has only gone up. With an MBA in Marketing, you can acquire skills such as market research, branding, advertising, and sales management, which are highly sought-after by employers. Although an MBA in International Business can be fascinating, focusing on the global aspects of business such as international trade, cross-cultural communication, and global business strategy, it has a relatively lower demand compared to marketing. While this specialisation may provide students with valuable insights into global markets and cultures, the job market might not be as abundant compared to marketing.

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MBA in Marketing typically focuses on developing skills and knowledge in market research, consumer behavior, branding, product promotion, and pricing strategy. This type of MBA would be ideal for someone interested in pursuing a career in marketing, advertising, or product management.

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