Depending on the goal you've set, you can either go for a long-term course in Digital Marketing or a short-term course (preferably 6–8 months) in Digital Marketing. Personally instead of going for a MBA in Digital Marketing you should go for a short term course in digital marketing that is very hands on practical based approach.
There are many online and offline options that provide knowledge on the subject. But I always suggest three things to look into when you're browsing through all the options: a) whether the course curriculum meets present-day industry standards, b) proper guidance/mentorship, and c) providing practical ex
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Depending on the goal you've set, you can either go for a long-term course in Digital Marketing or a short-term course (preferably 6–8 months) in Digital Marketing. Personally instead of going for a MBA in Digital Marketing you should go for a short term course in digital marketing that is very hands on practical based approach.
There are many online and offline options that provide knowledge on the subject. But I always suggest three things to look into when you're browsing through all the options: a) whether the course curriculum meets present-day industry standards, b) proper guidance/mentorship, and c) providing practical experience/work that will reflect on your CV.
Keeping all these things in mind and from my personal knowledge, I know at least one such institute—IIM SKILLS' Digital Marketing course. Not only have I heard good things about the program, but my friend who enrolled there was equally grateful to the faculty and their in-house internship, which yielded positive results when he was applying for jobs and helped him secure several offers.
If memory serves me right, they also provide demo classes, so it's definitely worth a look.
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<p dir="ltr">Depending on the goal you've set, you can either go for a long-term course in Digital Marketing or a short-term course (preferably 6–8 months) in Digital Marketing. Personally instead of going for a MBA in Digital Marketing you should go for a short term course in digital marketing that is very hands on practical based approach. </p><p dir="ltr">There are many online and offline options that provide knowledge on the subject. But I always suggest three things to look into when you're browsing through all the options: a) whether the course curriculum meets present-day industry standards, b) proper guidance/mentorship, and c) providing practical experience/work that will reflect on your CV.</p><p dir="ltr">Keeping all these things in mind and from my personal knowledge, I know at least one such institute—IIM SKILLS' Digital Marketing course. Not only have I heard good things about the program, but my friend who enrolled there was equally grateful to the faculty and their in-house internship, which yielded positive results when he was applying for jobs and helped him secure several offers.</p><p dir="ltr">If memory serves me right, they also provide demo classes, so it's definitely worth a look.</p>
MBA in Digital Marketing is primarily centered on digital marketing strategies, which include social media marketing, search engine optimization (SEO), content marketing, email marketing, and data analytics.
A traditional MBA in Marketing covers a wide range of marketing topics, including product marketing, market research, consumer behavior, branding, and strategy.
Candidates can check the table below to see the comparison between the two.
Particulars
MBA in Digital Marketing
MBA in Marketing
Degree Name
MBA in Digital Marketing
MBA Sales and Marketing
Degree Type
Postgraduate
Postgraduation
Course duration
2 years
2 years
Education modes
Full-time, part-time, online, and distance learning
<p>MBA in Digital Marketing is primarily centered on digital marketing strategies, which include social media marketing, search engine optimization (SEO), content marketing, email marketing, and data analytics.</p><p>A traditional <a href="https://www.shiksha.com/mba-in-sales-marketing-chp">MBA in Marketing</a> covers a wide range of marketing topics, including product marketing, market research, consumer behavior, branding, and strategy.</p><p>Candidates can check the table below to see the comparison between the two.</p><table width="100%"><tbody><tr><th width="33%"><p>Particulars</p></th><th width="66%"><p>MBA in Digital Marketing</p></th><th><p>MBA in Marketing</p></th></tr><tr><td width="33%"><p>Degree Name</p></td><td width="66%"><p>MBA in Digital Marketing</p></td><td><p>MBA Sales and Marketing</p></td></tr><tr><td width="33%"><p>Degree Type</p></td><td width="66%"><p>Postgraduate</p></td><td><p>Postgraduation</p></td></tr><tr><td width="33%"><p>Course duration</p></td><td width="66%"><p>2 years</p></td><td><p>2 years</p></td></tr><tr><td width="33%"><p>Education modes</p></td><td width="66%"><p>Full-time, part-time, online, and distance learning </p></td><td><p>Full-time, Part-time, Online, Distance</p></td></tr><tr><td width="33%">Entrance Exams</td><td><a href="https://www.shiksha.com/university/nmims-mumbai-52743">NMIMS, <a href="https://www.shiksha.com/mba/cmat-exam">CMAT, </a> <a href="https://www.shiksha.com/college/symbiosis-institute-of-business-management-symbiosis-international-pune-lavale-village-3959">Symbiosis Entrance Test</a>, <a href="https://www.shiksha.com/mba/mah-cet-exam">MAH CET</a>, etc.</td><td>CAT, MAT, XAT, CMAT, SNAP etc.</td></tr><tr><td width="33%"><p>Course Fees</p></td><td width="66%"><p>INR 1 Lacs to INR 15 Lacs and above</p></td><td><p>INR 3 to INR 25 Lakh</p></td></tr><tr><td width="33%"><p>Average Salary</p></td><td width="66%"><p>INR 8 LPA</p></td><td><p>INR 5 to INR 20 LPA</p></td></tr><tr><td width="33%"><p>Job Profiles</p></td><td width="66%"><p>Digital Marketing Manager, Social Media Manager, Paid Media Manager/Specialist, Content Writer, Campaign Manager and SEO Manager</p></td><td><p>Marketing Manager, Sales Manager, Head Of Digital Marketing, Market Research Analyst etc.</p></td></tr><tr><td><p>Top recruiters</p></td><td><p>Sweans Technologies, EZ Rankings IndeedSeo, Webmaxed, ThatWare LLP, etc.</p></td><td><p>ITC, Flipkart, Coca-Cola, Marico, Godrej, Nestle, etc.</p></td></tr><tr><td><p>Top Colleges</p></td><td><p><a href="https://www.shiksha.com/college/imt-ghaziabad-institute-of-management-technology-255">IMT Institute of Business Management</a>, <a href="https://www.shiksha.com/college/imt-ghaziabad-institute-of-management-technology-255">IMT Ghaziabad</a>, <a href="https://www.shiksha.com/university/lpu-lovely-professional-university-jalandhar-28499">Lovely Professional University</a>, <a href="https://www.shiksha.com/college/iim-bodh-gaya-indian-institute-of-management-49314" rel="noopener">IIM, Bodh Gaya</a> etc.</p></td><td><p><a href="https://www.shiksha.com/college/iim-calcutta-indian-institute-of-management-joka-kolkata-20190">IIM Calcutta, </a> <a href="https://www.shiksha.com/college/imt-ghaziabad-institute-of-management-technology-255">IMT6 Lucknow, </a> <a href="https://www.shiksha.com/college/xlri-xavier-school-of-management-jamshedpur-28564">XLRI, </a> <a href="https://www.shiksha.com/university/nmims-mumbai-52743">NMIMS, </a> <a href="https://www.shiksha.com/college/symbiosis-institute-of-business-management-symbiosis-international-pune-lavale-village-3959">Symbiosis Institute of Business Management, </a> etc.</p></td></tr></tbody></table>
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