Which MBA specialization does MICA-Ahmedabad offer?
Asked by siddharth rathod
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1 Answer
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The specializations offered at MICA are as unique and extensive as the college is. They are offered in the second year for students doing Post Graduate Diploma in Communications, which go as follows:
Advertising & Brand Management, Digital Communication Management, Marketing Analytics, Media & Entertainment Management, Development Management & Social Enterprise
This will equip the students to manage the entire Strategic Marketing and Communication processes of a business, including:
- Commissioning research
- Seeking consumer insights
- Formulating brand and marketing strategies
- Evaluating media options
- Analyzing sales and distributio...more
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