Which specializations in the MBA programme at Nirma University are most popular among students and why?
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2 Answers
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Among the array of specializations offered by Nirma University's MBA programme, Digital Marketing has emerged as a favourite among students owing to its coverage of essential topics including consumer behaviour, marketing research, product management, and digital marketing. Students with a keen interest in areas such as content marketing and social media marketing can leverage this specialisation to acquire advanced knowledge and skills. Apart from Digital Marketing, other sought-after options include General Management, International Management, and Finance.
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The MBA programme at Nirma University's Institute of Management offers several specializations, each of which is designed to provide students with in-depth knowledge and skills in a specific area of business. While the popularity of each specialisation can vary from year to year, some of the most popular specializations among students are:Marketing: The Marketing specialisation is popular among students who are interested in pursuing a career in sales, advertising, brand management, or market research. The specialisation covers topics such as consumer behavior, marketing research, product management, and digital marketing, preparing st...more
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The application process for Institute of Management at Nirma University admission to its different courses is as shown here:
- Open the university page (management.nirmauni.ac.in).
- From the 'Admissions & Aid' tab select 'Apply Now' next to preferred course.
- Create or Log in to an account.
- Pay the application fee and give required documents.
The mode of application at Institute of Management at Nirma University is online with students able to apply through the university page as long as the course eligibility is completed. While merit or entrance exam scores are the modes of selections. Students must also pay application fees to the university while applying for admissions.
The application last date for MBA at Institute of Management, Nirma University admissions has been extended to 15, January 2026. Students must apply before this date with the selection and eligibility requirements being mentioned as:
| Eligibility | Minimum 50% score in Graduation |
| Selection | Common Admission Test (60%), Personal Interview (20%), Theme Development & Presentation (10%), Academic Performance (10%). |
No, Institute of Management at Nirma University does not offer direct admissions and does not reserve any seats under special management quota. As such students must get admission purely on merit alone with entrance exam scores, Personal Interview rounds or past academic merit being taken into account for deciding admissions.
After students complete the respective course eligibility for Institute of Management at Nirma University courses. Students will be selected through:
- BBA: IPMAT score (50%), Personal Interview (30%), Class 12 score (20%).
- MBA: Common Admission Test (60%), Personal Interview (20%), Theme Development & Presentation (10%), Academic Performance (10%).
- PhD: Entrance Test, Viva-voce and Personal Interview.
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