Which subjects do I need to study in BMM?

Hi Shivam, BMM Course Syllabus: First Semester Effective Communication Skills I Fundamentals of Mass Communication Introduction to Computers Landmarks to 0th Century World History Introduction to Sociology Economics Second Semester Effective Communication Skills II Political Concepts and Indian Political Systems Principles of Marketing Introduction to Psychology Principles of Management Introduction to Literature in English Third Semester Introduction to Advertising Introduction to Journalism Introduction to Public Relations Introduction to Media Studies Introduction to Culture Studies Introduction to Creative Writing Fourth Semester Mass Media Research Organizational Behavior Understanding Cinema Radio and Television Advance Computers Print Production and Photography The course study allows one to have two specializations in the final year of the course. The course curriculum of the optional subjects is mentioned here. Advertising Fifth Semester Advertising in Contemporary Society Copywriting Advertising Design Consumer Behavior Media Planning and Buying Brand Building Sixth Semester Advertising and Marketing Research Legal Environment and Advertising Ethics Financial Management for Marketing and Advertising Agency Management The Principal and Practice of Direct Marketing Contemporary Issues Journalism Fifth Semester Reporting Editing Feature and Opinion Journalism and Public Opinion Indian Regional Journalism Niche and Magazine Journalism I Sixth Semester Press Laws and Ethics Broadcast Journalism Niche Journalism II Internet and Issue in the Global Media News Media Management Contemporary Issues All the best.

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