Why does the market value of IHM brand continue to be better than that of the other private players?

IHM designed a brand value of education in hotel management and culinary arts, where the value of the IHM has a great importance in any hotel for hiring a person to any vacancies in hotel. Actually IHM does not give students a basic level of what other institutions do. But, IHM gives the best that can be given to any student at a highly professional level and creative work skills and IHM also give a basic knowledge of activities and plans of the core systems handling in action for better way of understanding in a practical way for a students. IHM also widely developed the branches for a bright side for developing the new market of work with other states cultural values as well. IHM student is considered to be in top list for any position even in internal promoting of the staff in a hotel.

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Students will prefer to join the colleges which have good placement records. IHM is a brand name.

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IHMs are pinoeer Institutions in the field of hotel Management. IHMs were established way back in 60s and they have gained this brand value with time. Some of the IHMs such as IHM Delhi, IHM Mumbai, IHM Chennai were established to cater the requirements of the Industry way back in 1960s. The Private Colleges of Hotel Management came into existence after the LPG model when the Hospitality Industry was privatized and the international Chains such as Hyatt, Marriott, Hilton started establishing their properties in India. Some of the Private Colleges have also made a significant brand value in a very short span of time because of the quality of education, exposure and Placements.

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IHM is the most prestigious hotel management training institute of the country. The admissions are monitored through the ranking of NCHMCT JEE exam, therefore ensuring the premium students. The IHM is regulated through government standards and it affiliated with Indira Gandhi National Open University. This ensures and assures a set standard of quality of education hence there particular criteria that the IHM's have to maintain ensures to give the students the most premium infrastructures, quality of faculties, standardized and updated curriculum and placements, etc. Privates institutes on the other hand at times do not have proper affiliations and facilities hence the placements become a concern. The amount of fee charged at times is very unreasonable building unnecessary pressure on the students and expenses. Therefore, IHMs are still the most sought after institutes for HM as compared to their private counterparts.

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In IHM affiliated institute, you will get same rules, same syllabus and everything same in all of the institute all over India. In case of private institution, they can change anything. They don't need any permission, as they are standalone organization. IHM brand is affiliated with Indira Gandhi National Open University. It can be same as national board, like CBSE and a State Board (Punjab Board, Kerla Board, and Delhi Board) in private institute. IHM have criteria for everything, like for hiring faculty, syllabus of all semesters, dummy room for practicals, restaurant and kitchen, number of students in one batch, holiday session. In case of private institutions, they have their own rules for everything. They can put as many students in one batch and there is no standardization.

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