Why would mass communication be effective in conveying any campaign messages?
Asked by Ajay Mishra
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2 Answers
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Mass communication is the process of imparting and exchanging information through mass media to large segments of the population. It is usually understood for relating to various forms of media, as these technologies are used for the dissemination of information, of which journalism and advertising are part. Using the latest technology help to convey a message to large audiences like Radio, Television, Print Advertisement, and modern days new platform like YouTube. Jump into this amazing field of mass communication and make a dream career. Join NIMCJ now.
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Mass communications can play a few roles in a campaign. First is to increase baseline awareness and recognition
Second is to be repetitive. It is well known that the more times you see something, the more you are likely to find it credible - no matter how incredible it may or may not be. Third is to expand your reach when your trying to test new messages - in other words, especially in online marketing, you can buy a bunch of ads that are inexpensive - because they are not highly targeted - and test which messages do best with which demographics.
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