Why would mass communication be effective in conveying any campaign messages?

Mass communication is the process of imparting and exchanging information through mass media to large segments of the population. It is usually understood for relating to various forms of media, as these technologies are used for the dissemination of information, of which journalism and advertising

Mass communications can play a few roles in a campaign. First is to increase baseline awareness and recognition Second is to be repetitive. It is well known that the more times you see something, the more you are likely to find it credible - no matter how incredible it may or may not be. Third is to