Does IILM Gurugram's BBA include exposure to technology, analytics, and modern business tools?

0 6 Views | Posted 2 weeks ago
Asked by Tanya Kapoor

  • 2 Answers

  • Yes, IILM University Gurugram's BBA is strongly aligned with technology, analytics, and contemporary business tools, so students do not study only textbook management but actually learn how modern businesses work in a digital, data‑driven environment.​

    The curriculum includes dedicated subjects and specialisations in areas like Business Analytics, Artificial Intelligence, Digital Marketing, and Management of Technology, ensuring that students are comfortable working with data, automation and tech-enabled decision-making from early semesters themselves. Along with core management courses, learners are exposed to tools such as SPSS, P

    ...more
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    Answered by

    Manya | Contributor-Level 8

    2 weeks ago

    Yes, BBA at IILM Gurugram integrates modern business tools, analytics, and even AI/tech along with traditional management theory. The course offers electives and core subjects in the areas of Business Analytics, Statistics, AI and ML, Python, etc.

    The aim of the BBA programme is to prepare “future-ready” managers who understand both business and data/technology. For example, under “Business Analytics, ” students are exposed to data-driven decision-making and analytics tools.

    There is also exposure to SPSS, Power BI, and other advanced Excel functions. 

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