Can you provide an overview of the courses offered in the MBA Marketing programme at Loyola Institute of Business Administration (LIBA)?
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2 Answers
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The Marketing specialisation at LIBA is the perfect programme for students looking to make a splash in the ever-evolving world of marketing. This meticulously crafted and executed programme is designed to equip students with a comprehensive arsenal of skills, knowledge, and experience to excel in the fiercely competitive world of marketing. So, what exactly do you learn in the Marketing specialisation at LIBA? Let's dive in and look at some of the courses offered:
- Marketing Management: This is the cornerstone course of the Marketing specialisation, providing students with an in-depth exploration of the fundamental principles and pract...more -
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Answered by
Prakhar Gupta Current Student, Sri Jayachamarajendra College of Engineering, JSS STU | Contributor-Level 7
a year agoThe MBA Marketing programme at LIBA is a two-year, full-time residential programme that focuses on developing marketing professionals who are equipped with the knowledge and skills required to handle marketing challenges in the rapidly evolving business landscape. Here are some of the courses that are typically offered in the MBA Marketing programme at LIBA:
Consumer Behaviour: This course covers the various factors that influence consumer behaviour and their impact on marketing decisions. Topics covered include motivation, perception, learning, attitudes, and decision-making processes. Marketing Management: This course provides an over...more
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