hii , can nyone plz tell me wat is xactly the work of a PR ? wat is the aptitude required for this field??wat is its future in india?wat r the job prospects for girls in this field??how much is the payroll in this area??i hav given my final yr xams , wht shud b my nxt step??which colgs forms shud i fill??whr r the bst collgs??shud i go for mba or PR?/which will b hte wise decision??plz help...m xtrmly confused. THANKING YOU!!!!!!!!!!!1

Hi, as a public relations professional you will find employment opportunities in the corporate sector (in the public relations department or as a PRO in firms); public sector firms; Government agencies; tourist agencies; hotels; hospitals; banks and financial institutions; media; educational institutions; private public relations consultancies; advertising firms; event management firms or non commercial organizations. All industries in the manufacturing and services sector have a need for public relations resources to manage their image, handle media, build brand consciousness, communication, establishing good will, and liaison, handle customer issues and problems and sponsorships etc. There are ample opportunities available for women in this career line. A public relations consultant manages how a client is viewed or perceived by the world around them. They need to meet with clients, find out how they want to be perceived by the target audience and then design campaigns and media events to ensure that it happens. This is an upcoming field gaining high importance and has good future prospects. Amongst the best institutes are IIMC, JNU campus, New Delhi, St Xaviers College of Communication, Mumbai, Symbiosis Institute of Journalism & Communication, Pune, YMCA Institute of Media Studies, Delhi, Gujarat University, Navrangapura, Ahmedabad, Aligarh Muslim University, BR Ambedkar University, Hyderabad (Distance Education facility) amongst others. Salaries are dependent on various factors like institute, qualifications, city, designation, organization, etc, therefore it will be difficult to comment on. All the Best!

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