Taking your queries in opposite of Chronological order. Majorly people used to have following queries:
-I am a sales professional, will digital marketing skills be relevant for me?
-I am a student, can I build a rewarding career in digital marketing industry?
-I am already into digital marketing, can I accelerate my career growth if I expand my skill set?
-I am a business head, should I learn digital marketing myself?
-I am an IT professional, is digital marketing relevant for my profile?
-I am an HR professional, is digital marketing relevant for me as well?
Given you are a student & your objective is for building the career. Again, regardin
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Taking your queries in opposite of Chronological order. Majorly people used to have following queries:
-I am a sales professional, will digital marketing skills be relevant for me?
-I am a student, can I build a rewarding career in digital marketing industry?
-I am already into digital marketing, can I accelerate my career growth if I expand my skill set?
-I am a business head, should I learn digital marketing myself?
-I am an IT professional, is digital marketing relevant for my profile?
-I am an HR professional, is digital marketing relevant for me as well?
Given you are a student & your objective is for building the career. Again, regarding the scope, in last 2 years the online advertising spent of the companies has increased almost more than double & hence the requirements into this industry too. If you will do a quick search on Naukri.com for digital Marketing jobs, you will find more than 12,000 jobs & for the jobs which are asking <1 years work experience, its count is above 3600. Which is a huge number.
I hope I could answer your query of "scope for the field" to a level. Also a fresher in Digital Marketing gets way better start than any other domain today.
You can become a Digital Marketer with the passion. If you are an internet freak. You love to spend time online, not just on Facebook but also on various other websites. Tech skills are always an add-on, but to be a digital marketer, you don't need any much technical skills. No coding knowledge is required.
Now, regarding your query for the institute. A good institute can provide you the right content available in a much managed manner. You can have objectives of Certification, look which institute's certification is the best. Almost all institutes offer Google Certification, you need to look what extra certification they are offering and how credible it is. Next is looking up for who are the trainers. There are institutes in which a single faculty takes all the classes, but it is not the right way. Someone as an expert in SEO can be good at other areas of Digital Marketing, but its best when individual subject expert is taking different Modules of study. That is why, I recommend go for online courses. There, you can find trainers from different cities, even International trainers who are best into the Industry. Also look which company helps in job placement too.
I recommend Digital Vidya. They are no. 1 into this industry of Digital Marketing trainings.
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