I am a PG in Mass Communication.I want to be in Market Research/Analysis.Am I eligible for the same?What is the current scenario of it?

I am n't interested in Journalism.I want something which is research oriented like the scenario of FMCG products in the market , current growth trends of the products etc.Is there any specific software skills required for Market Research/ Analysis & which are the institute offering these in Kolkata?

0 51 Views | Posted 2011-09-25 21:26:44
Asked by Debi Das

  • 2 Answers

  • P

    Answered by

    Pooja Kohli | Guide-Level 11

    2011-09-26 00:41:16
    Hi Debi,
    Frankly speaking to get into Market research and analysis the more appropriate would be MBA in Marketing as that gives you ample chances to enter the field of Market research. However with the mass communication degree you can try getting into it as Mass communication definitely gives you excess to fields like advertising, media, marketing etc.
    For more details on Mass communication as a profession check the links below:
  • Shiksha Ask & Answer

    Answered by

    Aneeket Barua Manager (Product Operation)- Infoedge India Ltd. | Guide-Level 11

    2011-09-27 17:51:37
    Hi Debi,
    You have been rightly guided by Ms.Pooja Kohli .
    But if you want to stay in your current field, then a PG in Advertising and Marketing will be best for you.
    The reason being that when something new is launched by a production house it requires a lot of Advertising and marketing to make the product familiar amongst the Masses.
    Another good option for you can be Advertising and PR, as a PR is considered as the face of the organizing and is responsible for getting business for the organisation so AD and PR can surely fetch you a good opportunity with a production house.
    To Know more about Advertising PR and Marketing, you may refer t

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