The travel industry in India is - without doubt - headed for big growth. This includes Indians travelling within India. With awareness growing about India abroad, increasing numbers of foreign travellers are also hitting Indian shores.
The growth of the overall industry will trigger the growth of niche travel options, including adventure and offbeat travel.
Before starting on your own in the adventure travel business, it might be wise to keep certain considerations in mind:
Just like any enterprise, knowing and understanding your product and your client is extremely critical.
On the product front, an adventure travel firm has to have first
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The travel industry in India is - without doubt - headed for big growth. This includes Indians travelling within India. With awareness growing about India abroad, increasing numbers of foreign travellers are also hitting Indian shores.
The growth of the overall industry will trigger the growth of niche travel options, including adventure and offbeat travel.
Before starting on your own in the adventure travel business, it might be wise to keep certain considerations in mind:
Just like any enterprise, knowing and understanding your product and your client is extremely critical.
On the product front, an adventure travel firm has to have firsthand knowledge, experience and expertise in adventure activities. If you have the skills, great. Else, you could begin by joining adventure training institutes, work for other adventure travel companies or partner with/hire a technical team.
You will need to build a database of locations you can offer, suppliers, transporters, hotel/resort surveys, prices of the same, travel coordinators, etc. You can develop this by travelling to places yourself, with other companies, or hiring people with a related network.
It is critical to identify who you are targeting clearly, adjusting the trips or activities to their needs and developing a marketing plan according to your target market profile.
Soft skills - customer service, event management, marketing, planning - play a vital role in the travel business. It is often the key in differentiating yourself from the plethora of companies out there. When considering a product or undertaking an activity, safety must, without doubt, be your primary focus.
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